Sennheiser 2015 Annual Report Download - page 21

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thought I knew inside and out. When you’ve heard it once, it
changes music forever,” Franglen says.
As a pioneer, Sennheiser has been active in the field of 3D audio
for a number of years. Since 2016, the audio specialist has been
pooling its efforts in the AMBEO technology program, which
promises to create entirely new possibilities for recording, mixing,
processing and playback. “3D audio will permanently change
the future of audio technology, and it will do so across a wide
range of areas, from virtual-reality gaming to music recordings
and broadcast applications,” Dr. Andreas Sennheiser says.
In early January 2016, Sennheiser gave visitors at the Consumer
Electronics Show the opportunity to experience AMBEO 3D audio
in a special 9.1 listening room. The audio specialist presented
original works recorded in 9.1 as well as upmixes of classic
music recordings at the world’s largest trade fair for consumer
electronics. Visitors were also invited to bring their own music
tracks. A Sennheiser algorithm then created a 9.1 upmix of
these tracks so that guests could listen to their favorite songs in
breathtaking 3D audio quality.
The gaming specialists from Soulpix are already taking advantage
of Sennheiser’s 3D audio expertise for their virtual-reality game,
EDEN. Thanks to a proprietary Sennheiser algorithm, it is easy to
localize the noises and sounds in the game, transporting players
into an imaginary − though extremely realistic − soundscape.
“The 3D sound-rendering engine used in EDEN allows for a
seamless cross-fade between real sounds and virtual sources,”
Andreas Sennheiser explains. “Engines such as these are the
future of 3D sound in augmented-reality applications,” he adds.
To record sound for virtual-reality productions, Sennheiser is
also collaborating with producers of VR content to develop a
new virtual-reality microphone. The microphone records audio
in three dimensions, making it a powerful tool for upcoming
VR productions.
“With AMBEO, our aim is to take 3D immersive audio to the next
level,” Andreas Sennheiser says. “In doing so, we are making it
possible for our customers to experience the future of audio up
close and personal and to have a hand in shaping it themselves,”
he adds.
19
There is no doubt for Dr. Andreas Sennheiser: “3D audio will permanently
change the future of audio technology”
Prototype of the
virtual-reality
microphone that
records sound in
three dimensions