Sennheiser 2015 Annual Report Download - page 15

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13
Andreas Sennheiser: Art can also help us to remain curious.
Whatever awaits us at Art Basel or in the “Future Audio Artist
Program”, we will take advantage of the opportunities to
entertain different perspectives and cultivate our sense of
creative dissatisfaction. It is this very dissatisfaction that has
always made our company strong.
You have been collaborating with sound artists for years. What
was the deciding factor for the “Future Audio Artist Program”?
Daniel Sennheiser: Sound artists face a major challenge: Their
pieces are not included in most collections, since they are difficult
to exhibit and sell. Nevertheless, this art harbors such great
potential. That interests us. With our expertise and technology,
we therefore want to support these artists to sound out the
boundaries of what is possible. We are very excited to see what
comes out of it. One thing is for certain, however: We will gather
a wealth of stimuli and momentum on this collaborative journey
for new ideas.
How do you personally imagine the future of sound?
Daniel Sennheiser: The future of sound will be much more
nuanced, much more individual than it is today. I will no longer
have to go to a big studio. Instead, I will simply record wherever
I am. The same will hold true for playback. People will be able to
listen to music or audio anywhere, at any time. In the best-case
scenario, I will only need a small amount of hardware, which will
be incredibly intuitive to operate.
Andreas Sennheiser: What’s more, this greater emphasis on
the individual will also lead to a deeper emotional resonance.
If I have the opportunity as an artist to make a recording in
a rose garden instead of some dull studio, that will change
the feeling. In terms of playback, I can also perfectly tailor
the music to my taste. As a result, the emotional depth of the
experience is disproportionately greater than playing a normal
CD. Innovative ideas for the future like these are what drives us
each and every day.