Sennheiser 2015 Annual Report Download - page 30

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28
BUSINESS MODEL
Audio specialist Sennheiser is one of the world’s leading
manufacturers of headphones, microphones and wireless
transmission systems. The group researches, develops,
produces and sells products for both professionals and
consumers, and is accordingly divided into the Professional
Systems and Consumer Electronics Divisions.
Sennheiser electronic GmbH & Co. KG, Wennebostel, Germany,
is the parent company. The globally active group has its
own production sites, which are located in Wennebostel
(Germany), Tullamore (Ireland) and Albuquerque (USA).
In Wennebostel, Sennheiser chiefly manufactures wireless
and wired microphones, microphone capsules, monitoring
systems and headsets, as well as high-end headphones and
conferencing technology. The plant in Albuquerque specializes
in the production of wireless headphones and wireless
microphone and monitoring systems, whereas the Tullamore
facility manufactures headphones, headphone transducers and
loudspeakers. The product management, marketing, purchasing
and product development for the consumer electronics business
are located in Germany, the USA and Singapore.
The core business also includes sales and services for the
product portfolio. These activities are fulfilled by Sennheiser’s
19 sales subsidiaries and long-standing trading partners in
more than 50 countries.
In addition to Sennheiser electronic GmbH & Co. KG, the
Sennheiser Group has comprised studio microphone and monitor
specialists Georg Neumann GmbH since 1991 and the joint
venture Sennheiser Communications A/S, which specializes in
headsets for PCs, offices and call centers, since 2003. Sennheiser
Streaming Technologies GmbH, a competence center for
innovative streaming solutions, joined the group in 2014. The
record label Sennheiser Media AG, based in Urdorf (Switzerland),
focuses on promoting young, up-and-coming artists.
MANAGEMENT REPORT OF THE SENNHEISER GROUP
PRINCIPLES
Members of the Executive Management Board 2015: Peter Callan, Peter Claussen,
Dr. Andreas Sennheiser, Daniel Sennheiser, Steffen Heise and Thomas Weinzierl
(from left to right)