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26 qualcomm 2006
Coming soon...the next evolution
in wireless multimedia.
qualcomm mediaflo technologies
QUALCOMM is the innovator of FLO technology,
a key component of the MediaFLO System, an
end-to-end solution designed to reduce the
cost of delivering multimedia content to large
numbers of users simultaneously. Built from
the ground up specically for the mobile
environment, MediaFLO allows consumers
to channel-surf video, audio and information
media on the same mobile handsets they use
for traditional cellular voice and data services.
mediaflo usa, inc. on track for
2007 launch
MediaFLO USA, a wholly-owned subsidiary
of QUALCOMM, is bringing this revolutionary
service to market in the United States.
MediaFLO USA will aggregate premium content
from some of the world’s best-known brands
and deliver it to mobile phones over a nation-
wide wireless multicast network.
The service is designed to offer an unprece-
dented combination of full-length programming,
short-format clips and realtime information
and entertainment feeds. It is expected
to drive sales of handsets, thereby growing
licensing royalties and chip sales, helping to
diversify QUALCOMM and positioning us for
continued growth.
MediaFLO USA will provide its service to
consumers in partnership with content
providers, wireless operators and advertisers.
The company is on schedule for commercial
launch with Verizon Wireless in 2007. With
TV-quality video, an easy-to-navigate user
interface, familiar full-length programs and
exclusive made-for-mobile content, MediaFLO
USA brings new experiences that take media
and entertainment to new levels.
tests conducted in europe and japan
QUALCOMM and British Sky Broadcasting
Limited (BSkyB) joined forces to conduct
a MediaFLO technical trial in the United
Kingdom this year. Completed in December,
the successful trial underscored the inherent
benets of MediaFLO as a powerful solution
for delivering video services to mobile
devices in the U.K.
The BSkyB technical trial is the rst trial
of MediaFLO technology in Europe. In
addition, QUALCOMM and KDDI have formed
a joint venture to explore the deployment of
MediaFLO services in Japan. The openness of
FLO, as well as its signicant advantages with
respect to coverage, power consumption and
cost, set MediaFLO apart from other
competing technologies.
More information about the MediaFLO System and MediaFLO
USA is available at www.mediao.com.