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qualcomm 2006 13
market trends
The WCDMA market is growing around the
world. In Western Europe, net subscriber addi-
tions are moving rapidly to WCDMA and in the
June 2006 quarter, WCDMA constituted an
estimated 41 percent of the handset shipments
and 62 percent of the handset revenue.1 This
was also the rst quarter in which the overall
volume of estimated WCDMA handset revenue
surpassed that of GSM in Western Europe.
BREW is also gaining traction in WCDMA
markets. In the United Kingdom, O2 announced
the rst launch of uiOne on their ICE phone,
which gives users the ability to download and
recongure the user interface. And this year
Telecom Italia Mobile (TIM) in Italy and Zapp
Mobile in Romania were the rst European
wireless operators to announce deployments
of the full BREW system.
The India market had another strong year,
thanks in part to QUALCOMM’s market-
leading efforts to drive down handset costs.
CDMA2000 is changing this landscape by
offering revenue-generating data services in
sub-$50 handsets. As evidence of our progress
on this front, CDMA devices accounted for an
estimated 53 percent of all handsets in the
sub-$50 tier, in the rst half 2006.2
In China, the world’s largest wireless market,
seven wireless equipment manufacturers are
now QUALCOMM WCDMA chipset customers.
In India and China, users with low-end
devices are taking advantage of 3G
data services, leading to increased
operator revenues.
1
Based on estimates from Strategy Analytics, Yankee Group
and QUALCOMM.
2 Yankee Q2, 2006 India Handset Analysis report.
Global demand for wireless spells
opportunity for all.
global growth