Qualcomm 2006 Annual Report Download - page 23

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Our solutions enable
advanced applications.
driving the discovery and delivery
of data services
Today’s consumers have access to an exciting
array of wireless capabilities, thanks to the
increasing availability of high-speed EV-DO
and HSDPA data networks. A key part of
this success formula is the BREW solution for
wireless data applications and services.
Operators, handset manufacturers, media
companies, application publishers and devel-
opers—all are using BREW to offer feature-rich,
value-added products and services, ultimately
enriching the user experience and making wire-
less data meaningful for consumers. BREW
customers can benet from comprehensive
and targeted BREW Signature Solutions that
enable reduced time-to-market and capital
investment for companies providing mobile
products and services.
BREW customers can also benet from
several modular BREW offerings:
uiOne™ for rich, integrated and dynamic user
experiences with fast access to a variety of
services on wireless devices.
deliveryOne™ for differentiated and tightly
integrated, operator-managed support and
delivery of advanced wireless data content
and services.
QPoint™ location server that enables location-
based services (LBS).
transforming multimedia delivery
QUALCOMM also created the MediaFLO
System, an end-to-end broadcasting system
for high-quality video streams, audio-only
streams, Clipcast™ media and IP datacasting
to mobile handsets.
Based on the standardized FLO technology,
the MediaFLO System is designed to optimize
coverage and capacity while delivering the most
compelling user experience. The MediaFLO
solution provides the most efcient delivery
of streaming news, information and entertain-
ment and is the foundation of the nationwide
mobile multicast network operated by
QUALCOMM’s wholly-owned subsidiary
MediaFLO USA, Inc.
Engineered specically for the mobile
environment, MediaFLO’s technology-based
multimedia multicasting will complement
wireless operators’ cellular voice and data
services, delivering content to cellular
handsets used on their existing data-enabled
3G networks.
qualcomm technology
BREW and MediaFLO are QUALCOMM innovations that
help wireless operators differentiate their services with
premium content.