Principal Financial Group 2011 Annual Report Download - page 9

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2
distribution strength
I N B U S I N E S S , success isn’t just about having the right
products. It’s also about having the right distribution
platform to reach your customers.
At The Principal, we reap the rewards of a
distribution system that combines personal, local
distribution with strategic, third-party alliances.
Across all our U.S. lines of business, our local
distribution network includes more than 100
offices and more than 350 sales representatives.
We’ve also developed powerful relationships
with thousands of financial professionals—
trusted advisors who help employers and
individuals achieve their financial dreams.
Our distribution strategy includes relationships
with wirehouses, regional broker dealers and
insurance producers. These high-volume
distributors work with a limited number of
companies and they choose The Principal
because we offer a broad array of retirement,
investment and insurance solutions under one
roof. Our multi-product solutions allow us to
go deeper with these larger firms and make it
easier for advisors to do business with us.
We’re even putting our alliance relationships
to work on a global scale—helping both The
Principal and our alliance partners benefit from
our international businesses. It all adds up to
more feet on the street—and more ways to help
customers—within the United States and around
the world.
Our advisor-focused business model means we
work with financial professionals to serve clients’
specific needs and preferences. Today, about one-
third of the smaller U.S. business market prefers
to work with a third-party administrator, or TPA,
for their retirement solutions. The Principal has a
service model that aligns well with TPAs and their
clients. As a result, 2011 TPA retirement sales
grew more than 80 percent over 2010.
PRinciPAl RETiREmEnT ASSETS SOlD
THROuGH DiSTRibuTiOn PARTnERSHiPS
$3.5 b
2006
2011
$
13 b
PRINCIPAL FINANCIAL GROUP | 2011 year in review | 7