Principal Financial Group 2011 Annual Report Download - page 12

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5
middle class growth
These upwardly mobile consumers have the
same aspirations as consumers in developed
countries—and the same long-term savings needs.
Thanks to forward thinking that began over
a decade ago, Principal International already
has a strong presence in these key emerging
markets:
n Brazil n Indonesia
n Chile n Malaysia
n China n Mexico
n Hong Kong n Singapore
n India n Thailand
These targeted markets represent a $3.5 trillion
opportunity2—with significant growth
potential. As a result, emerging market assets
under management are expected to grow
four to five times faster than assets under
management in the United States over the next
20 years.3
From retirement plans to traditional mutual
funds to do-it-for-me lifecycle funds, we’re
extending our retirement and long-term asset
accumulation expertise with a full menu of
financial solutions for up-and-coming middle
class consumers in these emerging markets.
We’ve also exported our company’s core
values of integrity, customer focus, operational
excellence, financial strength and people
development that help to set The Principal
apart from its competitors in these key markets.
T H E M I D D L E C L A S S is coming on fast and strong in
emerging markets around the world. In countries
like India, China and Brazil, families are beginning to
dream about and plan for their financial futures.
EVERY
SECONDS
60
FAMILIES IN EMERGING MARKETS
ENTERING THE MIDDLE CLASS1
10 | 2011 year in review | PRINCIPAL FINANCIAL GROUP
1 Boston Consulting Group, November 2010
2 Data from Cerulli includes Brazil, Chile, China, Hong Kong,
India, Malaysia and Mexico
3 Credit Suisse emerging markets equity research, September 2010
NEW
FAMILIES
50