Panasonic 2011 Annual Report Download - page 9

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Panasonic Annual Report 2011 Search Contents Return Next
page 8
Financial
Highlights Highlights Top Message Group Strategies Corporate
Governance
Financial and
Corporate Data
R&D Design Intellectual
Property
Segment
Information
Beauty and Health Offerings in the China Market
In line with the nation’s economic growth, the people of China are beginning to show a growing interest in beauty and health.
Driven by its concept of Panasonic Beauty
—
the busier you are, the more beautiful you get
—
the Company is actively engaged in the promotion
and sale of beauty-and-health-related appliances.
In fiscal 2011, Panasonic held over 200 Beauty and Health road shows at department stores, mass merchandisers and shopping malls in
most major cities throughout China allowing customers to experience its lineup of products.
Targeting this enormous market that carries 1.3 billion consumers, Panasonic is endeavoring to establish a beauty-and-health-related
appliance brand that offers unparalleled satisfaction.
Dong Jie, a leading Chinese
actress, has been selected as the
face of the Company’s promotional
campaign in China. Based on the
catchphrase that the busier you
are, the more beautiful you get,
every effort is being made to
showcase the appeal of the
Company’s products.
A Popular Actress as the Face of the Company’s
Promotional Campaign
City Jack Marketing Campaign
A Growing Store Network
Sales channels mainly
comprise department and
mass merchandising stores.
In fiscal 2011, approximately
3,600 stores handled the
Company’s products. This
number is projected to
increase to around 5,000
stores in fiscal 2012.
Panasonic is promoting a broad-based advertising
campaign utilizing various media including TV
commercials and outdoor billboards as well as bus
and online advertising in approximately 10 cities
including Anshan and Kunming. The Company plans
to continue holding Beauty and Health road shows.
Real Pro, massage chairReal Pro, massage chair Hair dryers with nano-e particlesHair dryers with nano-e particles Ionic steamer with nano-e particlesIonic steamer with nano-e particlesReal Pro, massage chair Hair dryers with nano-e particles Ionic steamer with nano-e particles
Highlights 1 Highlights 2 Highlights 3 Highlights 4 Highlights 5