Panasonic 2011 Annual Report Download - page 35

Panasonic Annual Report 2011
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page 34
Business at a Glance Business Review Overseas Review by Region
In the lead up to making SANYO a wholly-owned
subsidiary, Panasonic promoted sales of SANYO’s
solar photovoltaic systems in the U.S. Harnessing
Panasonic’s sales strengths and SANYO’s product
competitiveness, 1,652 solar panels were installed
at Infineon Raceway in California. This initiative
represents the Group’s first overseas eco-synergy
project. The solar power produced by this new
system provides 41% of the raceway’s overall
energy requirements.
Strengthening Collaboration with SANYO in the Energy Field
Live 3D Broadcasts of the French Open Tennis Tournament
Conducting Thoroughgoing Research into the Lifestyles and
Needs of Customers in Each Country
Aiming to become the No. 1 Green Innovation
Company in the Electronics Industry in Latin
America, Panasonic announced the ‘eco ideas’
Declaration for the region in April 2010. This
initiative underscores Panasonic’s efforts to
maximize its contributions to the environment in
this region that is becoming increasingly aware
of environmental considerations. In addition,
Neymar da Silva Santos Junior, a popular soccer
player, was appointed a new ambassador for the
Panasonic brand in Brazil.
High-quality 3D broadcasts of the French Open, one
of the world’s four major tennis tournaments, were
transmitted live in May 2010. Building on this
initiative, promotions aimed at showcasing the
appeal of Panasonic’s 3D Viera TVs were held at
more than 4,000 retail stores across Europe. At the
same time, Panasonic took steps to highlight the
appeal of its end-to-end 3D capabilities at press
events including the use of its professional
camcorders to shoot behind the scenes 3D footage
and create dedicated 3D reports.
Panasonic participated in IFA2010, Europe’s leading
consumer electronics fair, held in Berlin, Germany in
September 2010. In addition to exhibiting a full range
of the Group’s digital AV lineup focusing particularly
on 3D-related products, Panasonic showcased its
latest offerings in energy creation, storage, saving
and energy management devices and technologies.
In this manner, Panasonic is continuing to
emphatically promote its activities in the energy field
in Europe, a region that is becoming increasing aware
of environmental concerns.
Panasonic is undertaking increasingly detailed consumer
analysis in Asia while accelerating activities that link directly
through to product planning and development. In addition
to establishing the High-Volume Market Research Center
in India in July 2010, Panasonic is stepping up its lifestyle
research capabilities focusing particularly on the
demographic residing in provincial areas in Vietnam, which
accounts for 70% of the nation’s population, and the
general public in Indonesia, where consumption is
expected to expand.
In addition to supporting the Japan Pavilion, Panasonic
delivered devices and systems to a considerable number
of exhibits including the China Pavilion during the Shanghai
Expo held between May and October 2010. At the Japan
Pavilion, Panasonic provided the Life Wall, a wall-to-wall
information display, that combined three of the world’s
largest* 152-inch PDPs with advanced high precision
sensing technology. This look into the future of visual
communication enthralled the many visitors to the Pavilion.
‘eco ideas’ Declaration in Latin America
Participating in Europe’s Leading Consumer Electronics Fair
Contributing to the Shanghai Expo through the Display of
Advanced Digital Technology
Highlights (New Products and Services)
Americas
Europe
Asia and
China
Solar panels installed at the Inneon Raceway Press conference announcement held in Brazil
A retail store lled with customers in France
Solar panels that provide the platform for
attracting considerable attention
A home visit study conducted in Indonesia A stage show utilizing Panasonic’s Life Wall
* As of March 31, 2011. Source: Panasonic