Panasonic 2011 Annual Report Download - page 37

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Panasonic Annual Report 2011
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page 36
Panasonic’s global design development
centers are committed to the enhancement of
customer satisfaction worldwide. In addition to
developing sophisticated, innovative designs
that embody the Panasonic essence, every
effort is made to satisfy customers from
emerging to developed countries. While
pursuing ecological design, the Company also
embraces universal design principles to create
more value for customers and ensure that the
products are easy to use for a broader
customer base.
Design Initiatives
Through their first-hand knowledge and
exposure to the latest design and market trends
in New York and London, designers in Japan,
the U.S. and Europe are dedicated to creating
sophisticated, innovative designs. In addition,
Panasonic collaborates with world renowned
design firms to create global designs aimed at
driving the brand image worldwide.
By utilizing global design development centers in
China and Southeast Asia, Panasonic diligently
strives to deliver attractive and easy-to-use
products in tune with local needs and
aspirations in emerging markets. For developed
countries, target users are clearly defined in
addition to local needs. Characterized by their
attention to detail and innovation, Panasonic
products are receiving worldwide recognition.
Developing Sophisticated,
Innovative Designs
Responding to Market Needs
Working in collaboration with designers in
Japan, the U.S., and Europe, Panasonic’s
ability to generate a constant stream of
innovative concepts and stylish designs is
receiving high acclaim worldwide. One
Sheet of Glass design for 3D TVs highlights
the essence of high-quality image and
sound through a full glass front panel. With
the utmost attention to detail, speakers
were positioned to face forward to deliver
uncompromised sound quality. Panasonic’s
pursuit of high-quality design in products
such as camcorders, coffee makers and
refrigerators have also won critical acclaim.
Reflecting local customer aspirations
and tastes, vividly-colored vacuum
cleaners have become popular in
China. Paring down the functionality
to local needs, air conditioners
designed in Malaysia became
successful not only in Asia but also
worldwide because of their
simplicity. Digital cameras and
cordless phones designed with
clearly defined target users in mind
were well received in developed
countries.
Panasonic design is recognized
worldwide for considering both the
user and the environment.
Panasonic’s multi-directional
iron with double-pointed soleplate
has received praise for its
ease-of-use. By not having to
switch hands to change direction,
these irons help shorten ironing
time and conserve energy.
Energy-saving, long-life LED light
bulbs have a smooth surface
without the heat-dissipating
grooves, making them easy to clean.
Leading the World in Sophisticated, Innovative Design
Initiative 1 Design Development in Tune with Market Needs
Initiative 3
Globally Acclaimed Eco and Universal Design
Initiative 2
1 3D TV’s sophisticated, innovative design
2 Popular camcorders specifically targeting female users
3 Espresso machines and coffee makers designed
as Reliable Tools
4 Expressing luxury and premium value in
refrigerators
1 Vividly colored vacuum cleaners
popular in China
2 Simplified air conditioner from
Malaysia becoming a worldwide
success
3 Digital cameras and cordless
telephones that successfully address
the tastes of target users
1 Double-pointed soleplate makes the
iron easy to use and energy efficient.
2 LED light bulbs have received
prestigious design awards in Germany,
the U.S. and Japan. Packages that
convey product attributes have also
attracted significant acclaim.
2010 IDEA Gold Award
2010 iF Product Design Award
2009 Good Design Award
2011 UD Award
2010
Good Design Award
2010
iF Product Design Award
2010 UD Award
2010
Good Design Award
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