Panasonic 2011 Annual Report Download - page 29

Panasonic Annual Report 2011
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page 28
Business at a Glance Business Review Overseas Review by Region
ELSEEV EV Charging Stand that Holds the Key to Increased Next-Generation Vehicle Use
Establishing a Research Facility to
Promote Zero Carbon Footprint Houses
Cooperating with industry and academia,
PanaHome has been active in the development
of zero carbon footprint houses since March
2010. In July of the same year, PanaHome
established a designated research facility
within its plant in Shiga Prefecture in Japan.
Under actual living conditions, PanaHome
will verify and evaluate the entire household
energy balance of a family of four over a
three-year period.
Japan is accelerating efforts to promote next-generation vehicles including EVs and
plug-in hybrid electric vehicles (PHEVs).
Developed by PEW, the ELSEEV charging stand is recognized as key to
popularizing next-generation cars. Sold separately, 200V and 100V outlet
modules can be attached to the stand. As a result, multiple EVs can be charged
at the same time. Emphasizing safety and security, the module has been designed
with an interlocking mechanism to prevent electric shock.
PEW is placing considerable emphasis on the
development of new growth businesses that
help realize synergies between comfort and
In Asia, PEW reported strong results in such
products as narrow-pitch connectors for mobile
and smart phones, and multilayer printed circuit
board materials. Sales of devices for automobiles
and two-wheeled vehicles were also favorable.
In India, sales mainly of wiring devices and electric
control equipment increased along with growing
demand. Despite the impact of the strong yen,
these factors helped boost overseas sales.
eco-consciousness. PEW’s efforts to develop a
charging stand, so vital to the increased use of
electric vehicles (EV) that continue to attract
signicant attention as a next-generation car,
are one example of its endeavors in this eld.
PEW released self-contained ELSEEV charging
stands for outdoor public area installation in
June 2010, and ELSEEV–mine for residences
and ofces in November 2010.
Moving forward, PEW will continue to
provide charging facilities that link home living
environments with automobiles. In this way,
PEW will help contribute to realizing a
low-carbon society.
Launching EV Charging Stands In scal 2011, PanaHome saw sales increase
thanks largely to a modest recovery in new
housing starts triggered mainly by the
government’s housing initiative programs
including tax breaks on mortgages.
In the detached housing business, PanaHome
introduced long-life products in response to
the government’s Long-Term Quality Housing
Certication Program*. At the same time,
PanaHome promoted sales of houses that
employ KIRATECH tiles for exterior walls. Using
photocatalytic technology KIRATECH homes
help reduce the effort and expenditure required
for maintenance due to their self-cleaning
capacity. Moreover, PanaHome launched
CASART which delivers superior earthquake-
resistance, environmental and energy-saving
performance, focusing initially on urban areas.
The enhanced design of this new construction
method enables 15 cm cut planning.
In the asset management business,
PanaHome continued to promote medical
and welfare facility construction. As a part of
this endeavor, PanaHome commenced its
Whole-Building Leasing System for special
rental housing with nursing care services for
the elderly.
In the home remodeling business, PanaHome
entered the renovation business in earnest for
which demand is expected to grow. PanaHome
is ne-tuning its proposals for the entire home.
Achieved an Increase in Sales on the
Back of the Housing Market Recovery
In scal 2011, PanaHome was recognized across
three divisions including detached housing in the
House of the Year in Electric 2010 Awards. These
awards acknowledge the outstanding contribu-
tions of ‘eco ideas’ Homes. This is the fourth
consecutive year that PanaHome has received
this award and is a measure of the high esteem
in which PanaHome is held.
In scal 2012, PanaHome will work toward
commercializing zero carbon footprint houses
harnessing the collective strengths of the
Panasonic Group’s environmental technologies.
PanaHome continuously contributes to protecting
the global environment and to the development
of “Lifestyle Cultures.”
High Rating for Homes that Offer
Outstanding CO2 Reduction and
Energy-Saving Performance
For the bright future of the Earth, PanaHome
is committed to empowering all who live in its
‘eco ideas’ Homes to lead comfortable lives.
In this context, PanaHome mainly engages
in detached housing, asset management,
and home remodeling businesses.
PanaHome
* A housing certification system that recognizes high
property values encouraging quality maintenance over
the long term. Certified houses are eligible for preferential
taxation measures.