Oki 2010 Annual Report Download - page 19
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Maximizing value for customers as a pioneer
in LED printers
In the printers business, OKI specializes in business-use machines,
deploying its renowned expertise in LED technologies to make color and
monochrome non-impact printers, multifunctional printers (MFPs), and
dot-impact printers to customers in 120 countries around the world.
Since printers were initially developed, OKI has focused its attention on
the superior advantages of LED technologies. In 1981, we developed the
world’s first printer using LEDs as the light source. Compared with the
laser method used by our competitors, these products have superior
advantages in terms of compact design, high speed, and high resolution.
They are also capable of printing on long sheets of paper and can handle
a diversity of media. Drawing on the high reliability of LED printers, OKI
created the COREFIDO brand for the Japanese market—the first in the
world with a free five-year warranty.
Exploiting the advantages of LED technology, we have formulated a
product strategy that calls for reinforcement of our lineup of color and
monochrome non-impact printers, centering on MFPs, for which we antic-
ipate future market growth. In 2010, we developed a highly functional,
energy-efficient color non-impact printer that can print on both sides of
paper and consumes only 0.9 watts in standby mode. Moreover, it is the
thinnest non-impact printer in the world*2.
Regarding our sales strategy, we will continue targeting the SMB*3
market, where our aim is to raise market share by launching new products
and conducting assertive sales promotion activities. We will also concen-
trate on new emerging markets experiencing dramatic growth. In addition,
we will aggressively advance our MPS*4business to address the chang-
ing needs of customers, from possession to usage.
OKI is committed to providing highly reliable LED printers to customers
around the world in its quest to enhance business efficiency and create
comfortable office environments.
*1 In the category of a monochrome LED/laser printer which outputs 30 pages (A4/copy mode)
per minute (protrusion of the operation panel excluded. Source: OKI’s data as of April 2010)
*2 With respect to the height of a color LED/laser printer (protrusion of the operation panel
excluded. Source: OKI’s data as of April 2010)
*3 SMB:Small & Medium Business
*4 MPS: Managed Print Service
PRINTERS
“B431dn” Monochrome LED Printer
The thinnest*1of its type in the world,
the B431dn is a high-resolution, highly
durable A4 monochrome LED printer
that enhances office work efficiency.
“MC860dtn”
A3 Color Multifunctional Printer
The addition of copying, fax, and scan-
ning functions on top of LED printer
technology makes this multifunctional
printer ideal for any office environment.
OKI provides a variety of
specialized, business-use
printers to customers
worldwide.