North Face 2006 Annual Report Download - page 27

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orders are packed
& delivered to customers
tam
pa bay
at the super bowl
at the printer
at the distribution center
at the retailer
in as few as 4 hours
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VF IMAGEWEAR
CUSTOMER FIRST SUPPLY CHAIN
At the Tampa command center:
VF Imagewear is ready to call in instructions to printers everywhere
Final game countdown
Call received from Tampa —
production begins!
Empty boxes ready to be filled with championship product
and sent to distribution center
Shirts ready for printing
orders
Orders filled
Blank shirts to be printed
Product delivered to retailers
Satisfied consumers
1
11
supply
cHain
NFL FANWEAR
The end of the Super Bowl kicks off the action for the VF
Imagewear team with not a moment to spare. Before fans
even leave the stadium, screen printing and embroidering of
Super Bowl champion logos begin on hundreds of thousands
of T-shirts and sweatshirts. The work continues throughout
the night. By 2 a.m. on the Monday after the game, retailers
begin picking up inventory to seize their hometown advantage.
A long-standing licensee of the NFL, VF Imagewear starts
months in advance to make sure that the right team graphics are
ready to go the instant the clock runs out. No matter which team
wins the Super Bowl, one thing is certain — the fans will be
celebrating in VF Imagewear.
 SUMMARY ANNUALREPORT 2006