North Face 2006 Annual Report Download - page 24

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Bangalore
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Tukoganj
WRANGLER® STORE
LEE® STO RE
KIPLING® STORE
NAUTICA® STORE
RETAIL STORES IN INDIA
LEE, WRANGLER, KIPLING, NAUTICA, JANSPORT
geograpHic
expansion
With the rapidly growing middle class in India now numbering
more than 300 million, opportunities abound for VF as brand-
conscious Indian consumers clamor for the latest apparel sold
in upscale shopping environments. In 2006, VF formed a joint
venture with our licensing partner, Arvind Mills, Ltd., to grow
our business throughout India. Majority owned by VF, the joint
venture encompasses our Lee ®
, Wrangler®
, Kipling ®
, Nautica® and
JanSport ® brand businesses. Not only do these brands enjoy sizable
name recognition in India, they communicate the allure of the
Western lifestyle. Nautica® stores, which now exist in Bangalore,
New Delhi and Chennai, with others planned, reflect the brand’s
“navigator” concept through its classic yachting fixtures. In
Bangalore, the world’s largest Wrangler® store, which also sells
Lee® products, conveys the spirit of the urban cowboy and
authentic Western heritage in its interior décor. Youthful and fashion-
oriented, the themed stores heighten the pleasure of experiencing
VF brands, while providing VF with an exciting new growth
opportunity. Through the new joint venture, VF expects its business
in India to grow at a rate of more than 25 percent annually.
  SUMMARY ANNUALREPORT 2006