North Face 2006 Annual Report Download - page 14

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branding
B
VANS
Skateboarding legends Tony Alva, Geoff Rowley, Dustin Dollin,
Anthony Van Engelen and Tony Trujillo have their say in designing
and developing skateboarding footwear for the Vans® brand, the
maker of the original Off the Wall ® skateboard shoe introduced in
1966. In fact, Alva, credited for originating vertical skateboarding,
was instrumental in designing the now classic Era™ shoes in 1976,
and is the inspiration behind the brand’s pro-model Mid-Skool ™
,
which will launch in 2007.
Manufactured to the high performance standards of top skateboarding
pros, the signature Vans® classics are demoed by the stars
themselves in a Vans® marketing campaign that includes print, film,
online, podcast, point-of-sale displays, in-person store appearances
and skateboarding contests. In 2006, Vans podcasts made the
Top 100 iTunes Podcasts list in the People’s Choice category — a
sign that its message is right on the mark.
The superior grip, shock absorption and comfort of Vans® shoes are
evident for all to feel. From Dogtown — the Santa Monica home-
turf of skateboarders — to the Dew Action Sports Tour, Vans® skate-
boarding footwear has dominated the sport for more than 40 years.
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  SUMMARY ANNUALREPORT 2006