North Face 2006 Annual Report Download - page 16

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LEE® NATURAL FIT
INSTANTLY SLIMS YOU™
no-gap waistband
side seams
ensures comfort
straight leg
or bootcut
creates a slimmer,
taller silhouette
moved forward for
the illusion of longer,
slimmer legs This innovative pocket lining
comfortably holds your tummy
in, creating a slimmer you!
product
innovation
LEE
Instantly Slims You™ is more than a tagline for Lee® Natural Fit
jeans. It is the outcome of extensive research development and
design innovation. With 40 percent of women surveyed reporting
that their “abs” were the first thing they looked at in a mirror when
trying on a new pair of jeans, Lee® designers used focus groups, fit
testing and 3-D body scan research on more than 10,000 women
to identify 200 body points relevant to fit. The data helped them
engineer a jeans collection that accentuates the positive and
offers more slimming silhouettes. Lee® Natural Fit jeans and pants
feature a unique interior construction with pockets that span the
entire front panel, giving an extra layer of fabric to provide tummy
support. Side seams are moved forward to create the illusion of
longer, slimmer legs and the no-gap waistband ensures comfort.
The result is flatter-looking abs and grateful women consumers.
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  SUMMARY ANNUALREPORT 2006