NEC 2013 Annual Report Download - page 23

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฀
For Further Growth
The domestic market is starting to revitalize around
consumer goods thanks to the government’s economic
policies, but corporate IT investment is still recovering.
At the same time, interest is mounting in Big Data,
smart devices, cloud services and other solutions that
help customers bolster their competitiveness and
reduce costs.
Under฀this฀business฀environment,฀NEC฀will฀work฀to฀
secure steady sales in its existing systems integration
business and boost profitability through rigorous project
management. In addition, in Big Data-related areas,
NEC will focus on increasing sales of M2M utilization
solutions for manufacturers to help customers using
M2M improve services, streamline business processes
and฀boost฀sales.฀Moreover,฀in฀retail/distribution฀
infrastructure, where growth is anticipated, NEC intends
to leverage the assets of the NEC Group to promote
global business expansion and create new businesses
utilizing smart devices.
Specifically, global business expansion will be driven
by the Regional Retail Business Support Center (RBSC)
established at NEC Asia Pacific Pte Ltd an NEC
subsidiary in Singapore, in May 2013. By standardizing
total solutions covering sales management, ordering,
inspection and inventory, and store and product
management, which NEC has provided to major
Japanese retailers, and rolling them out from the RBSC
globally, NEC will make highly detailed, locally oriented
solutions proposals to retailers with multi-store
operations in the Asia-Pacific region, including
convenience store and drug store chains.
Additionally, NEC will accelerate development and
sales of new services that generate innovation,
including mobile POS and online-to-offline, or O2O,
services that utilize smart devices. As part of these
efforts, NEC launched integrated e-money solutions,
which provide systems needed for issuing and using
prepaid e-money through an integrated cloud service,
and will work to expand this business both in Japan
and overseas. Further, harnessing O2O NEC will focus
on development of O2O Cloud Services, which connect
with smart devices and help users locate stores and
make purchase decisions.
Overview of M2M Utilization Solutions
for Manufacturers ■ Integrated provision from embedded devices to platforms and business applications
■ Provide total support from M2M concept verification to trials and commercialization
Layer
Business utilization
Machinery and
equipment
Investigation phase
Operation support
Communication
modules
Visualization Remote
maintenance
Preventive
maintenance
Global data center
Embedded
devices
Develop
embedded
technology
Service
application
Systems
integration
System design
Global multi-carrier service
CONNEXIVE M2M-PF service
M2M applications
Concept
verification Trial Prepare for
commercialization
Integrated support
Integrated provision
Commercialization
M2M platforms
M2M networks
M2M devices
M2M application services
Consulting services
M2M trial
services
Cloud

22
NEC Corporation
Annual Report 2013
I
Business Report/Management Policies