Morgan Stanley 2000 Annual Report Download - page 19
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MSDW supports innovative thinking, whether by experts outside our walls or by young
people within. In 2000, we helped launch eLab@insead, a multidisciplinary think tank,
based in Paris, aimed at promoting discussion and development of e-business models
and tools. At the same time, we challenged our summer associates to work together
in cross-divisional teams to develop new and highly imaginative e-business ideas.
In 1999, General Colin Powell challenged the employees of MSDW to do their part in
making life better for American children in need. Through the resulting program,
What a Difference a Day Makes, employee volunteers spend at least 24 hours a year
providing caring relationships, promoting constructive after-school activities, improving
juvenile healthcare, imparting marketable job skills or creating opportunities for local
community service.
Because all children deserve an opportunity to excel, we believe mentoring is among
the most valuable of all volunteer activities. Throughout 2000, employees worldwide
helped children strive to reach their potential, serving as reading partners in London;
English tutors in Hong Kong; and one-on-one mentors, via e-mail, with kids across
the United States.
In 2000, we continued our proud support of cultural events and institutions in communities
around the world. In China, we sponsored the National Symphony’s search for music by
new composers, while in London, we supported a seminal exhibition of contemporary
art at the National Gallery. Among many sponsorships in the U.S.: a PBS documentary on
Ernest Shackleton’s Antarctic expedition, clearly one of the greatest adventure stories of
all time.