Morgan Stanley 1999 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 1999 Morgan Stanley annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 97

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97

The ability to deliver solutions to a wide range of clients
in today’s global financial markets depends on the
combination of state-of-the-art technology as well as
highly talented people.
page 13 |99 AR
ichoice is a new service and technology platform of great range, scale and flexibility. It combines
the expertise of our more than 12,000 full-service financial advisors, the proven technology of
our award-winning online business and our firm’s unmatched depth in product offerings and
research. ichoice provides every MSDW individual investor client the choice of self-directed
investing online; a traditional full-service relationship through a financial advisor; or some
combination of both. It also provides a range of different pricing options that include
fee-based pricing with a virtually unlimited number of online trades.
The firm has always said it “measures success one investor at a time,” and we know that
investors have different needs, goals and preferences in the way they invest. Therefore, our new
platform is designed to meet the needs of every investor. We believe that no one in our industry
can offer investors the same combination of advice, technology, research and originated product
as Morgan Stanley Dean Witter.
In our institutional securities business, the counterpart of the advanced ichoice Internet platform
is ClientLink, a robust global platform that provides customers with real-time price information
on a wide range of securities, advanced analytics and views of market activities around the globe.
Institutions also can use ClientLink to purchase new issues. Through our private, secure Internet
platform, more than 40,000 registered clients have access to over 50 financial applications and
to our top-rated global equity research team, which includes 20 economists, 24 strategists and
more than 250 analysts who cover over 2,400 companies worldwide. Our research group secured
the top spot in Institutional Investor’s Global Research Team in 1999, and MSDW was recognized
as the “most read brokerage firm worldwide” by First Call Corp.
Another example of our ability to marshal the firm’s broad capabilities to meet not only the funding
goals of a major issuer but also the investment needs of institutional and individual investors