Mitsubishi 2011 Annual Report Download - page 32

Overview of the Mitsubishi Motors Environment Initiative Program 2015
From the four perspectives of the Mitsubishi Motors Environment Initiative Program 2015—products & technology, corporate activities,
cooperation with society, and a stronger base of implementation, we have formulated action items for the achievement of the goals
set in the Mitsubishi Motors Group Environmental Vision 2020, and are promoting efforts throughout the Mitsubishi Motors Group to
make progress on these actions.
Products & technology Corporate activities Cooperation with society
Stronger base of implementation
MMC will enhance its product lineup and
expand its sales territories in anticipation
of the full-fledged popularization of EVs.
At the same time, MMC will develop new
technologies to improve EV performance
and create systems to assist the recycling
and reuse of batteries. MMC is also striving
to reduce its environmental impact through-
out the product lifecycle.
MMC will promote environmental activi-
ties in all facets of its operations, including
product planning, development, production
and after-sales services. It will also set envi-
ronmental standards for business activities
in the individual areas such as production,
procurement, sales and after-sales services
and will endeavor to improve the levels of
environmental initiatives throughout the
Mitsubishi Motors Group.
MMC will play a proactive role in efforts
to create infrastructure and perform field
testing that will lead to the popularization
of EVs. It will also work together with cus-
tomers and society at large to create new
transportation systems. In addition, MMC
will endeavor to further expand disclosure
of environmental information and will
deepen communication with stakeholders
so as to better work with local communities
and environmental NPOs/NGOs on effective
conservation activities.
Activities>>
Prevention of global warming
l Reduction of on-road CO2 emissions
l Enhancement of EV product lineup and
expansion of sales territory
l Development of new technologies to
improve performance of EVs
l Development and deployment of green
technologies
Recycling and resource conservation
l Development of new technologies and
enhancement of organizations and systems
for the recycling and reuse of EVs
l Development and commercialization of
less resource-intensive materials
l Improvement of recycling ef ciency of
used automobiles and parts
Prevention of environmental pollution
l Expanded deployment of low-emissions
gas vehicles
l Reduction of hazardous substances in
products
Activities>>
Production and logistics
l Reduction of unit CO2 emissions in pro-
duction and logistics
l Resource conservation and recycling in
production and logistics
l Reduction of hazardous substances gen-
erated in production
l Establishment and enforcement of
environmental standards in production
Development, sales, servicing and offices
l Reduction of unit CO2 emissions in non-
production facilities and af liates
l Establishment and enforcement of
environmental standards in sales and
servicing
Collaborative activities with suppliers
l Enhanced management of hazardous
substances in the supply chain
l Promotion of energy and resource
conservation at suppliers
l Global deployment of green purchasing
guidelines
Activities>>
Collaboration for the spread of EVs
l Collaboration with governments and
other industries for the enhancement of
charging infrastructures
l Research into “Smart Grid” and other
strategies for utilizing electric vehicles
Biodiversity
l Promotion of activities under the Basic
Guidelines for the Preservation of Bio-
diversity
Strengthening of environmental
management
l Promotion of environmental manage-
ment that is integrated with af liates
l Expanded application of lifecycle
assessment in product development
l Enhancement of environmental informa-
tion disclosure and environmental com-
munications
l Promotion of systematic environmental
education
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
30