Mitsubishi 2011 Annual Report Download - page 30

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Main activities
1. Support for the next generation
l Hands-on Lesson Program
The Hands-on Lesson Program began in  scal 2005, and is
based on the concept of enabling children to enjoy learning by
experiencing the “real thing.” MMC employees visit children
mainly at elementary schools close to MMC places of operation
to give hands-on lessons on topics such as the environment
centered on test rides in the i-MiEV electric vehicle, and car
design, with guidance from designers and modelers.
l KidZania
Following the success of its exhibit at KidZania Tokyo in October
2006, in March 2009 MMC unveiled an exhibit at KidZania
Koshien. By encouraging children to think and act on their own
in the course of activities at the Mitsubishi Motors Pavilion’s
Driver’s License Testing Of ce, Rent-A-Car Center, Auto Factory
(Koshien only) and Car Design Studio (Tokyo only), they had
the chance to experience the intrinsic attractiveness and fun
of automobiles.
2. Traf c safety
l Car School
MMC has been running the Car School program since 1995 as
part of its safe driving educational activities. A low student-to-
instructor ratio in these classes aids efforts to help participants
overcome their anxieties and concerns and facilitates
communication. All participants think, learn and enjoy driving
together with instructors in the course of studying driving
techniques, automobiles, safety and other topics.
Responsibility to Society
As a good corporate citizen, Mitsubishi Motors aims to contribute to the
development of a sound and sustainable society.
Masao Omichi
Senior Executive Of cer, Chief Environmental Strategy Of cer,
Corporate General Manager of CSR Promotion Of ce and Assistant to President
3. Environmental preservation
l The Pajero Forest
MMC has named an approximately three-hectare area of
mountain forest in Hayakawa-cho, Yamanashi Prefecture
as “Pajero Forest,” and has been working to preserve and
cultivate the forest while deepening exchanges with local
residents through volunteer activities involving employees and
their families.
In scal 2010, volunteers helped cut away undergrowth and
thin wooded regions. They also interacted with members of the
local community through such activities as making soba noodles
and harvesting vegetables.
4. Participation in local communities
l Factory Tours
The Nagoya Plant, Powertrain Plant (Kyoto Plant, Shiga Plant),
Mizushima Plant and Pajero Manufacturing Co., Ltd., have
opened up their production lines and other facilities to local
elementary schools and residents as a place for social study.
l Other
MMC conducts other kinds of volunteer activities such
as regional beauti cation, lending of MMC facilities and
cooperation in regional events.
MMC collects voluntary donations from directors, executive
offers and employees as part of the MMC STEP Fund, and
collects donated items as part of its activities supporting NPOs
and other charitable organizations.
MMC is tackling four key themes with respect to corporate citizenship activities: support for the next generation, traf c safety,
environmental preservation, and participation in local communities. These are being promoted as MMC’s “STEP” corporate citizenship
activities based on our corporate philosophy.
1. Support for the next generation Supporting the education of the next generation to create a prosperous future.
2. Traf c safety Contributing to traf c safety education and the promotion of safe driving to create a zero-
accident society.
3. Environmental preservation Contributing to preservation of our precious global environment.
4. Participation in local communities Contributing to the revitalization and development of regional communities.
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
28