Mitsubishi 2011 Annual Report Download - page 2

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Mitsubishi Motors
Corporate Philosophy
“We are committed to providing the utmost driving
pleasure and safety for our valued customers and our
community. On these commitments we will never
compromise. This is the Mitsubishi Motors way.”
Customer-centric approach
Mitsubishi Motors will give the highest priority to satisfying its
customers, and by doing so, become a company that enjoys the trust
and confidence of the community at large. To this end, Mitsubishi
Motors will strive its utmost to tackle environmental issues, to raise
the level of passenger and road safety and to address other issues of
concern to car owners and the general public.
A clear direction for the development and manufacturing
of Mitsubishi Motors vehicles
The cars that Mitsubishi Motors will manufacture will embody two
major concepts: driving pleasure and safety. Mitsubishi Motors will
manufacture cars that deliver superior driving performance and
superior levels of safety and durability, and as such, those who use
them will enjoy peace of mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the smallest
details in the belief that this approach will lead customers to discover
new value in their cars, giving them a richer and more rewarding
driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars with
the passion and conviction to overcome all challenges.
Forward-looking Statements
This annual report contains forward-looking statements about Mitsubishi Motors Corporation’s plans, strategies, beliefs and performance. These forward-looking statements
are based on current expectations, estimates, forecasts and projections about the industries in which Mitsubishi Motors Corporation operates, as well as management’s
beliefs and assumptions. These expectations, estimates, forecasts and projections are subject to a number of risks and uncertainties that may cause actual results to differ
materially from those projected. Mitsubishi Motors Corporation, therefore, cautions readers not to place undue reliance on forward-looking statements. Furthermore,
Mitsubishi Motors Corporation undertakes no obligation to update any forward-looking statements as a result of new information, future events or other developments.