Mitsubishi 2011 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2011 Mitsubishi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

MITSUBISHI Concept Global Small
launched from fiscal 2011. Furthermore, we plan to introduce
the system on internally developed hybrid vehicles scheduled
for launch in fiscal 2013. At the same time, we will broaden the
scope of vehicles using “clean diesel” engines and idling stop
mechanisms and employ a host of technologies to make vehicle
bodies more lightweight.
> Introduction of the “Global Small,” a compact car
that embodies compactness, affordability and
fuel ef ciency
MMC plans to also increase sales volume through globally
competitive new models such as the “Global Small.” Models
like the “Global Small” will meet the needs of emerging mar-
kets, where automobile demand is growing rapidly among the
increasingly populous middle class, as well as the demands of
mature markets, where environmental awareness is high.
The “Global Small” compact car was made to maximize
affordability and fuel efficiency. MMC sees the “Global Small”
as an entry model in its lineup, targeting the growing middle
class in emerging markets.
This model also meets the trend toward smaller cars and
fuel efficiency being sought in mature markets, where smaller
cars are growing more prevalent as a result of mounting envi-
ronmental awareness and the need to respond to energy issues.
Accordingly, the “Global Small” compact car meets the needs
of emerging markets and mature markets alike.
The “Global Small” is an all-new car with a new platform.
The “Global Small” can seat five comfortably and features the
tight turning radius and driving ease inherent to a compact
car. The vehicle will also employ an idling stop mechanism and
a 1.0–1.2L class engine equipped with a regenerative braking
system. Weight is trimmed on the most complex parts and
running and aerodynamic resistance are reduced. Through such
features, MMC expects the model to achieve top-class environ-
mental performance, with CO2 emissions in the middle of the
90g/km range.
MMC plans to commence production in March 2012 at a
new plant that is under construction in Thailand. From there,
we will successively ship the model into the ASEAN, Japanese,
U.S., European and other world markets.
MITSUBISHI MOTORS CORPORATION
Annual Report 2011 13