Mitsubishi 2011 Annual Report Download - page 22

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Net Sales
(Billions of yen)
0
100
200
300
400
500
(FY)
2011
(Forecast)
2010200920082007
402.7
232.2
175.4 189.8 190.0
Operating Income (Loss)
(FY)
2011
(Forecast)
2010200920082007
(Billions of yen)
-50
-40
-30
-20
-10
0
-17.8
-39.6
-28.2 -27.9 -33.0
Sales Volume (Retail)
(Thousands of units)
n Previous calculation method n New calculation method
0
50
100
150
200
250
160
119
88
108
9494
(FY)
2011
(Target)
2010200920082007
Performance in  scal 2010
Our retail sales volume was down 3% year on year in Canada and 12% in Mexico,
but overall demand recovered, and the October 2010 launch of the Outlander
Sport new compact SUV pushed up sales volume in the United States 16% year
on year. As a result, the total sales volume for the region came to 94,000 vehicles,
up 6,000 units, or 7%, year on year.
Buoyed by the increase in sales volume, net sales expanded ¥14.4 billion year
on year, or 8%, to ¥189.8 billion. In spite of this increase, yen appreciation sub-
stantially limited its positive impact on operating income, producing a year-on-year
improvement of only ¥0.3 billion, resulting in an operating loss of ¥27.9 billion.
Outlook for  scal 2011
In the United States, we worked throughout the year on initiatives to accelerate
sales of the popular Outlander Sport. In November 2011, we also plan to intro-
duce the i, an electric vehicle specifically designed for the North American market
based on the i-MiEV that will feature a wider body, improved specifications and
left-hand drive.
We forecast a sales volume of 108,000 vehicles, up 14,000 units, or 15%,
from fiscal 2010 levels. As a result of ongoing yen appreciation, we expect net
sales to approximately equal fiscal 2010 levels, at ¥190.0 billion. Although a rise
in the sales volume should ameliorate the operating loss to some degree, owing
to the impact of yen appreciation we expect the operating loss to worsen ¥5.1
billion, to ¥33.0 billion.
North America
Outlander Sport
North American i electric vehicle
We are working to further boost sales of the popular Outlander Sport, which
we launched in October 2010. In November 2011, we also plan to launch the i,
an electric vehicle designed speci cally for the North American market and
based on the i-MiEV.
Fumio Kuwayama
Executive Of cer, Head Of cer of the Headquarters, Overseas Operations Group Headquarters B and
Corporate General Manager of North America Of ce
Overview of Operations by Region
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
20