Mercedes 2008 Annual Report Download - page 93

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Divisions |Contents |89
90 - 93
Mercedes-Benz Cars
– Unit sales only slightly below prior-year level despite
difficult markets
– Significant upgrade of model portfolio
– Successful launch of smart in the United States
– EBIT significantly below prior-year level at €2.1 billion
(2007: €4.8 billion)
94 - 97
Daimler Trucks
– Unit sales up slightly despite shrinking core markets
– Driver of innovation for safety and the environment
– EBIT lower than in prior year at €1.6 billion
98 - 99
Daimler Financial Services
– Strategic focus on efficiency
– New organization of US business
– Start of financial services business in Romania
– EBIT of €0.7 billion higher than prior-year level
100 - 101
Vans, Buses, Other
– High numbers of vans sold
– Record unit sales of buses
– EBIT of minus €1.2 billion (2007: plus €2.0 billion)
Divisions