Mercedes 2008 Annual Report Download - page 56
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52
Revenue. Daimler’s total revenue amounted to €95.9 billion in
2008, compared with €99.4 billion in the prior year; adjusted for
exchange-rate effects and changes in the consolidated group,
there was a decrease of 1%. We therefore did not achieve the goal
of moderate growth that we had set at the beginning of the year.
Mercedes-Benz Cars’ volume of business decreased by 9% to
€47.8 billion, primarily due to the larger proportion of smaller cars
sold (C-Class and smart) in the division’s total unit sales. As
expected, the Daimler Trucks division’s revenue was higher than in
the prior year at €28.6 billion. This increase was mainly the
result of the favorable business developments in Latin America
and various emerging markets. The Daimler Financial Services
division contributed €9.3 billion to the Group’s total revenue
(2007: €8.7 billion). The revenue generated by the Vans, Buses,
Other segment increased by 6% to €15.0 billion.
In regional terms, Daimler’s revenue in Western Europe decreased
by 7% to €45.9 billion; while revenue decreased by 3% in Ger-
many, business volumes fell substantially in some of the Western
European export markets. In the NAFTA region, revenue declined
by 10% to €21.1 billion. In the rest of the world, we expanded our
business volume by 8% to €28.8 billion. Growth was particularly
strong in Asia, the Middle East and Eastern Europe.
Amounts in millions of € % change
Revenue
-4
-9
+0
+7
+6
99,399
52,430
28,466
8,711
14,123
95,873
47,772
28,572
9,282
14,970
2008 08/07
Daimler Group
Mercedes-Benz Cars
Daimler Trucks
Daimler Financial Services
Vans, Buses, Other
2007
in billions of €
Consolidated revenue by region
25
20
15
10
5
0
Germany Western Europe
(excl. Germany) Other markets
NAFTA
2005
2006
2007
2008
30
21.7
39.6
30.9
20.7
29.5
22.5
17.1
26.6
30.1
60.1
Market share
+0.3
+0.3
+0.1
-0.1
-
-0.1
-1.8
-2.0
-1.2
-1.1
+0.8
+0.6
+4.1
+4.7
4.6
10.3
1.6
1.0
21.7
39.7
32.7
22.7
30.7
23.6
16.3
26.0
26.0
55.4
4.9
10.6
1.7
0.9
2008 08/072007
Mercedes-Benz Cars
Western Europe
Germany
United States
Japan
Daimler Trucks
Medium and heavy trucks
Western Europe
Germany
Heavy trucks NAFTA region
Medium trucks NAFTA region
Medium and heavy trucks Brazil
Trucks Japan
Mercedes-Benz Vans
Medium and heavy vans
Western Europe
Germany
Daimler Buses
Heavy buses Western Europe
Germany
In % Change in
%-points