Mercedes 2008 Annual Report Download - page 10
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66
Mercedes-Benz Vans sold more vehicles than ever before in the first half of
last year. At times, its plants were operating at capacity limits. Although the impact
of the financial crisis significantly dampened market growth in the second half of
the year, our vans still achieved the second-highest annual unit sales in their history.
Daimler Buses set a new unit-sales record in 2008. Once again, we maintained
our worldwide leadership in the bus segment over eight tons. And our joint
venture with Sutlej Motors Ltd. in India marks our entry into yet another important
growth market.
Daimler Financial Services achieved a small increase in contract volume
despite the economic crisis. Its focus was on efficiency improvements and the new
organization of our activities in North and South America. We took effective
countermeasures early on in order to minimize the risk of credit default.
All of this shows that our foundation is solid and that we are well positioned.
But it is also true that the world economic crisis is not over. A deep recession
seems likely in 2009.
The best remedy in these hard times is strong products and pioneering techno-
logies. We have both. The new E-Class is a leader in safety. Its innovative gasoline
and diesel engines raise the bar for fuel efficiency and emissions. Continued
optimization of the combustion engine delivers the biggest environmental benefits in
the short- and medium-term. In addition, this fall we will be the first German manu-
facturer to launch a series-produced car with hybrid drive: the S 400 BlueHYBRID.
It will be the world CO2champion in the luxury class. And we are already the
market leader for environmentally friendly commercial vehicles.