Mercedes 2008 Annual Report Download - page 50
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46
– Expansion of core business in traditional market segments
and utilization of new opportunities on a regional basis.
Superior products and customer services are crucial for us to
continue growing in our traditional core segments. Notwith-
standing the current unfavorable development of important sales
markets, we are on the right track with our products, service
and market strategies. In June 2008, Mercedes-Benz received
two Gold Awards in the J.D. Power quality survey for the best
vehicle quality in the respective segments for the E-Class and the
CLK-Class. The excellent service quality of the Mercedes-Benz
dealerships in Germany was confirmed several times by various
organizations last year. This demonstrates the success of
our long-term quality and customer-satisfaction offensive in the
Mercedes-Benz Cars division. And at Daimler Trucks, the new
Actros received the award of “Truck of the Year 2009.” With
the brand pledge of “Trucks you can trust,” the business unit
Mercedes-Benz Trucks Europe/Latin America stands for uncom-
promising quality, reliable products and services, and fair
and personal customer relations. Two examples of the excellent
customer response to our products are the DEKRA Environ-
mental Prize 2008 awarded to the Mercedes-Benz city bus Citaro
G BlueTec Hybrid for its innovations and sustained contri-
bution to better quality of life in urban areas, and the Sprinter
van, which took first place in its category in the voting on
“Commercial Vehicle of the Year.”
&