MasterCard 2003 Annual Report Download - page 8
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CustomerFocus
Notwocustomersarealike.Nosingle
strategyworksallthetime.Inaworldof
diversemarketsandcultures,needsand
opportunitiesareunique.AtMasterCard,
webelievethewaytosucceedistodiscover
anddenewhatourcustomersneed
—
and
totieoursuccesstoourabilitytohelpthem
reachtheirobjectivesandprotablygrow.
Expertise:In2003,MasterCardAdvisors
furtherdemonstratedthevalueofarst-
rateservicesorganizationfocusedsolely
onthepaymentsbusiness.Advisorshas
helpedcustomersworldwiderevitalize
portfolios,adoptnewtechnologies,improve
marketing,andmaximizetheprotability
ofnumerouscardprograms.
InformationAccess:MasterCard
OnLine®
,MasterCard’sextranet
resourceforcustomers,grewdra-
maticallyin2003,deliveringcrucial
information,usefultools,support
documentation,fraud-prevention
solutions,technicalpublications,and
e-learningopportunitiestonancial
institutionsin150countries.