MasterCard 2003 Annual Report Download - page 12
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Please find page 12 of the 2003 MasterCard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.10
BrandPower
Bybuildingoneoftheworld’smostrecognized
brands
—
andcontinuingtoopennewacceptance
channels
—
wemakeiteasierandmorerewarding
forourcustomerstodobusiness.Thestrength
MasterCardbringstoanypaymentprogramhas
becomeabundantlyclear,whetheracustomerisa
localissuerwithagrowingcardbaseandemerging
opportunities,oramultinationalbankintenton
expandingbusinessinnewareas.
IntegratedApproach:
MasterCardisdedicatedtobuilding
theMasterCardbrandtodrivecard
preference,usage,andenhanced
protability.Weaccomplishthis
throughthedeliveryoffully
integrated,customer-focused
marketingprogramsandvalue-
addedservices.
GlobalAppeal:MasterCard’s
Priceless®
campaigncontinuestodrive
cardusageandgrossdollarvolume
growtharoundtheworld.Having
appearedin96countriesand47
languages,itcombinesapowerful,
differentiatedglobalstrategywith
theexibilitytotailormessagingto
supportlocalobjectivesandappeal
toculturalsensibilities.