MasterCard 2003 Annual Report Download - page 6
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MovingAhead
Challengesaside,therewasmuchtocelebratein2003.Ourrevenuesfaredwell,andexcludingtheimpactofthe
settlement,ournancialsnishedaheadofplan.Wealsocontinuedtobenetfromour2002integrationwithEuropay,
whichcreatedaunied,trulyglobalorganization
—
oneabletoapplyeconomiesofscaleandawealthofintellectual
capitaltothetaskofdeliveringgreaterandgreatervaluetoourcustomers.
Webelievethatrevenueopportunitieswillcontinuetoexpandwithabrandthattravelseverywhereandisaccepted
aroundtheworld.Ouraward-winningPriceless®campaign,whoseconceptstrikesacommonemotionalchordinlanguages
andculturesthroughouttheworld,isaprovensuccess.Clearly,thiskindofbrandpowerdrivesrevenueforourcustomers.
So,too,doesadynamicarrayoflocalandglobalalliancesandsponsorships,whichrangefromMajorLeagueBaseball®
totheFIFAWorldCup®
.
WhileourcohesiveapproachtoglobalbrandingclearlydifferentiatesMasterCard,itishardlytheonlyattributethatsets
ourcompanyapart.WhattrulymakesMasterCarddifferentisthevalueweplaceinourcustomerrelationships.Ourgoal
istohelpourcustomerssucceed
—
andtolinkthefortunesofourowncompanytotheirsuccess.
CustomerFocus
Inthislight,amajoraccomplishmentwastheexpansionofMasterCardAdvisors,therstconsulting,outsourcing,and
informationservicesgroupdevotedentirelytothepaymentsspace.Throughouttheyear,Advisorshelpedcustomers
maximizenumerouscardprogramswithexpertadviceandtailoredsolutions.Advisorsepitomizes,morethananything,
thestrengthofourrelationship-basedperspective,inwhicheverycustomerhasuniqueneedsandobjectivesand
deservesauniquesetofsolutions.
Advisors
—
alongwithourGlobalDevelopmentGroupanditsCentersofExcellence(Debit,Chip,Mobile/Wireless,and
e-Commerce)
—
isaimedatanticipatingtheneedsofourcustomersandenablingustodelivermorevalue.Thanksto
resourceslikethese,ourcustomersarerealizingnewopportunitiestoincreasecardholdersatisfactionandtotapintonew
revenuestreams.Theyear,forexample,sawanincreaseinMasterCardsmartcards(to150million),morethanhalfof
whichhavevalue-addedapplicationssuchasloyaltyrewards,digitalID,e-ticketing,e-coupons,orpersonaldatastorage.
MasterCardPayPass™
, ourcontactlesspaymentsolution,alsoadvancedwithhighlysuccessfulU.S.pilotprogramsinOrlando,
Florida,andDallas,Texas.IssuingbankshavebeenfavorablysurprisedtondthatPayPassofferstwoimportantrevenue-
enhancingbenets:ameansofcapturingtransactionsthataretypicallycashbasedand,becausecardholderslikethe
convenience,awaytoactivatedormantcardsandmateriallyincreaseactivityoncardaccounts.Retailersbenetfromfaster
throughputinsmall-purchase,high-volumelocationsandappreciatethecustomerloyaltyassociatedwiththiscutting-edge
point-of-saletechnology.
WhattrulymakesMasterCarddifferentisthevalueweplacein
ourcustomerrelationships.Ourgoalistohelpourcustomerssucceed
—
andtolinkthefortunesofourowncompanytotheirsuccess.