MasterCard 2003 Annual Report Download - page 13
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TeamingUp:Sponsorshipsand
alliancescontinuetoboostbrand
awarenessandcustomervalue.
KeyrelationshipsincludeUniversal
Entertainment,MajorLeagueBaseball,
thePGATour,LPGATour,theChampions
GolfTour,theNationalHockeyLeague,
andtheworld’smostimportantsoccer
events,whichwillincludethe2004
UEFA®
EuropeanFootballChampionship
andthe2006FIFAWorldCup®
.
LeveragingBrands:Followingits
2002acquisitionofRedeshop,Brazil’s
largestdebitbrand,MasterCard
launchedanewdebitcardbrand
—
MasterCardMaestro™
—
inBrazilin
2003.ThisconversionoftheMaestro
andRedeshopbrandsintoone
brandoffersauniedwayfornancial
institutionstogrowtheirdebit
businesswithMasterCard.
EnhancingValue:MasterCardcontinues
tobealeaderinco-brandedprograms
aroundtheworld.In2003,MasterCard
workedwithBritishretailerMarks&
Spencertocreateacardthatdelivers
increasedvaluetothestore’scardholders.
Some2.6millioncustomerschoseto
receiveco-brandedcardswithexpanded
benetsthatincludeglobalacceptance
andloyaltyrewards.