Loreal 2014 Annual Report Download - page 40

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60
BILLION USD(1)
TRAVEL RETAIL MARKET
+7.6%
TRAVEL RETAIL SALES
GROWTH
(2)
L’Oréal, as the traditional beauty leader in travel retail(3),
has high ambitions for this dynamic channel, which is expected
to double in size over the next 10 years(4). L’Oréal is the only group with
a brand portfolio that covers all of the beauty aspirations
of travelling consumers, from luxury to mass-market and from
dermocosmetics to professional products, by way of The Body Shop.
VINCENT BOINAY
MANAGING DIRECTOR L’ORÉAL TRAVEL RETAIL
TRAVEL RETAIL ESSENTIALS
POTENTIAL: Travel retail(5), a sixth continent for LOréal, has strong growth potential.
In 2014, the opening of the Haitang Bay International Shopping Complex in China
and a new airport in Qatar were highpoints illustrating the channel’s vitality.
Beauty, which is the leading category in this channel(4), is changing, moving
away from multi-category stores towards specialised beauty boutiques.
GLOBAL SHOPPER: Travel retail consumers are global shoppers who buy not
only where they live but also whilst travelling. LOréal has studied the destinations
favoured by each nationality among these consumers in order to offer them a
personalised approach catered, for example, to their language and important
cultural events.
(1) Source: Generation Panel, all sectors combined, 2013 sell-out. (2) Like-for-like. (3) Source: Generation
data, market share value 2013. (4) Source: Generation data. (5) Sales made in areas devoted to travellers
and duty-free shops.
TRAVEL RETAIL
THE SIXTH
CONTINENT