Loreal 2014 Annual Report Download - page 22

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A PIVOTAL YEAR FOR
STRENGTHENING THE DIVISION
In a context affected by a slowdown in the
worldwide market, we achieved slightly weaker
growth in 2014, withan acceleration in the fourth
quarter. We made progress in Western Europe
and reinforced our positions in the New Markets,
especially inAfrica, Middle East, in Asia, Pacific
and in Eastern Europe. Make-up is the Division’s
number1category, while haircare is core to our
growth, and facial skincare provides leverage
for conquering markets in Southern Asia.
Wecontinued to strengthen our portfolio
throughacquisitions in our key categories,
instrategic countries of each category.
MARC MENESGUEN
PRESIDENT CONSUMER PRODUCTS DIVISION
STRATEGIC FOCUSES IN 2014
ACQUISITIONS: Three new brands are bolstering the
Consumer Products portfolio in key categories and
strategic countries: MAGIC, number 1 in face masks
in China (2), NYX, the mass-market professional make-
up brand, and NIELY
(3), in the hair colour market in
Brazil (see pages 16 and 17).
MAKE-UP: In this major market, the Division is con-
solidating its positions with the acquisition of NYX,
successful launches such as Miss Manga mascara by
L’ORÉAL PARIS, and original digital initiatives like the
Makeup Genius app, at the cutting edge of virtual
make-up.
(1) Like-for-like. (2) Source: Mask segment, Nielsen Panel, market share
value 2014. (3) Acquisition currently being finalised.
+1.6%
CONSUMER PRODUCTS
DIVISION SALES
GROWTH
(1)
+2.9%
MAKE-UP SALES
GROWTH
(1)
L’ORÉAL PARIS | GARNIER
MAYBELLINE NEW YORK
SOFTSHEEN•CARSON
MAGIC | ESSIE | NYX
s WATCH THE VIDEO INTERVIEW
by scanning this page with
the L’Oréal Finance app
PRODUCTS
CONSUMER