Loreal 2014 Annual Report Download - page 23

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More than
20,000
BRITISH WOMEN TOOK PART
IN THE DEVELOPMENT OF
ULTIMATE BLENDS
1
“BLENDED
FOR BRITAIN”
The launch of
Ultimate Blends
in the United
Kingdom was
boosted by a
tailor-made
campaign.
2
ULTIMATE BLENDS
BY GARNIER
Six fragrances
designed to match
the tastes of
British consumers.
3
EXTRAORDINARY
OIL BY ELVIVE
From a new
haircare routine
to a full product
range, the success of
Extraordinary Oil
continued in 2014.
2
Haircare successes
This year once again, haircare was a winner for
the Consumer Products Division, driven by the
good performances of its two star lines: Elvive by
L’ORÉAL PARIS and Ultra Doux by GARNIER.
The worldwide Elvive saga continued in 2014.
European market leader (1), the brand posted very
good growth in the key haircare markets: the
United States, China, Brazil and India. Fibrology,
one of the most innovative Elvive ranges,
launched at the end of 2013, recorded a good
performance. Following the success of
Extraordinary Oil, Elvive launched a full range in
2014, which is already a pillar of the brand.
Ultra Doux by GARNIER – a household name in
France – crossed the Channel in 2014 to win over
the United Kingdom, a high-potential haircare
market. Fragrances and formulas were specifical-
ly developed for the United Kingdom, to match
the tastes and expectations of British consumers.
With finely tuned positioning and a tailor-made
“Blended for Britain” advertising campaign, the
launch of Ultimate Blends was a resounding suc-
cess. A real growth relay for GARNIER, with signifi-
cant market share gains(2).
(1) Source: Nielsen/IRI Panel, Western Europe Total, market share
value 2014. (2) Source: Nielsen Panel, Great Britain Total, market
share value 2014.
13
21
20