Loreal 2014 Annual Report Download - page 36

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GULF STATES
With the opening of
six dermacenters,
the Division is
offering a new
consumer experience.
BRAZIL
Active C[10] facial
skincare treatment by
LA ROCHE-POSAY
was developed
specifically to meet
the expectations of
Brazilian women.
WESTERN
EUROPE
The renovation
of pharmacies
is leveraging
growth in
the Division’s
traditional
market.
Three good
regional
performances
+5.6%
ACTIVE COSMETICS
DIVISION SALES
GROWTH
(2)
WESTERN EUROPE
No.1
THE ACTIVE COSMETICS
DIVISION IS THE
DERMOCOSMETICS
LEADER
(1)
BRAZIL
6
DERMACENTERS
OPENED IN 2014
GULF STATES
Three regions made significant contributions to Active Cosmetics
Division growth in 2014.
The Division, which was already the dermocosmetics leader in
Brazil
(1), posted considerable growth there once again in 2014. So
what are the secrets behind this success? Products conceived es-
pecially for Brazilian skin, such as Active C[10] by LA ROCHE-POSAY,
and a business model based on a very close relationship with
health professionals. VICHY and its products, which are well-suited
to the Brazilian market, are also at the heart of the Division’s growth.
Efforts to conquer a new form of distribution have begun in the
Gulf states, where six dermacenters opened in 2014. These spe-
cial sales areas inside pharmacies offer a new consumer ex-
perience, with personalised advice and diagnoses. The
ROGER&GALLET counters, inspired by the Boutique du Bonheur in
Paris, offer a unique sensorial experience.
As the Active Cosmetics Division’s traditional market, Western
Europe remains a region of great strategic importance in growth
terms. The brands LA ROCHE-POSAY, SKINCEUTICALS and
SANOFLORE are particularly dynamic in this region.
(1) Source: IMS Brazil Panel, dermocosmetics market, market share value 2014.
(2) Like-for-like.
COSMETICS
ACTIVE