LG 2008 Annual Report Download - page 28

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MC
MOBILE
COMMUNICATIONS
COMPANY 6
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1
LG is a global leader and innovator in mobile phones,
providing enhanced mobile experiences through
its smart technologies and stylishly designed hand-
sets. In 2008, LG Electronics Mobile Communica-
tions Company achieved its highest growth rate ever,
thanks to strong sales of premium handsets and in-
novative touch phones, with handset sales reaching
100.7 million units and USD 13.3 billion. As a result of
this momentum, we have now become the world’s
third-largest producer of mobile handsets.
LEADING TECHNOLOGY TR EN DS
LG is driving the global market for mobile phones with innovative products and breakthrough technologies designed to provide con-
sum ers with a fuller mobile experience. Our long list of technology trium phs includes the first viable 4G Long-Term Evolution (LTE)
chipset, the 3D S-Class UI and w earable devices like the 3G Watch Phone. Added to this are a num ber of eco-friendly initiatives that
are at the forefron t of the industry. We have created four categories of mobile devices to fit different consum er needs: Entertain-
ment, Convergence, Style, and Simple Connect.
EN TERTAIN M EN T
LG’s Entertainm ent phones deliver vivid, high-resolution video, rich sound and music, and include cam eras with creative shot
modes and enhanced photo editing. LG AREN A (LG-K M 900), the flagship handset in this category, is a multimedia pow erhouse that
delivers an exhilarating audio and video experience, enhanced by LG’s 3D S-Class UI.
CONVERGENCE
LG has a wide a rray of easy-to-use sm artphones and convenient m essaging phones. This year, we will introdu ce sm artphones that
are even more innovative, including the LG -G M 730. All of them boast intelligent features that are exceptionally convenient. We will
also continue to lead in the field of m essaging phones with new models like the LG -K S360.
STYLE
LG’s tren d setting, style-focused phones incorporate innovative materials and designs. We first made our nam e in style phones with
our bestselling Black Label Series and The Second PRADA Phone by LG, which now com es with a w earable PRADA Link accessory.
We have also released the world’s first tra n sp are n t phone, the LG-G D 900 Crystal.
SIMPLE CONNECT
LG’s Simple Connect phones offer many of the sam e advanced features as LG’s prem ium -priced offerings, but in a more afford-
able package.
Our goal is to becom e the world’s num ber two mobile com pany by 2012 while also maintaining profitable grow th. We will achieve
this by developing innovative designs, features, and breakthrough technologies based on consum er insights to deliver an enhanced
mobile experience.
5253
1. ARENA (LG -K M 900) 2. LG-G M 730 3. View ty Sm art (LG -G C900) 4. LG-G D 900 Crystal 5. C ookie (LG -K P500) 6. Touch Watch P hone (LG -G D 910)
7. PRADA Phone By LG (LG -K F900), PRADA Link (LG -LB A-T950) 8. Versa (LG -VX9600) 9. Sm art and Stylish Netbook (LG -X120)