LG 2008 Annual Report Download - page 14

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Please find page 14 of the 2008 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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B
LG is committed to offering the world’s most
advanced, intuitive, and convenient products
with superior technology and designs, delivering
value to its users.
BRAND
IDENTITY
I
LG’s products com e equipped w ith va lue,
prom ises, benefits, and personality.
LG is a brand that is delightfully sm art and
positioned for perfect harm ony that fits your
life. This means being synergistic, with de-
signs that reflect technology and technology
that makes the designs relevant, dynam ically
adapting in tune with evolving consum er life-
styles. It also entails creative solutions (pro-
viding answ ers that encom pass a whole set
of interrelated needs) and being custom iz-
able (flexible enough to accom m odate differ-
ent and/or changing lifestyles).
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