LG 2008 Annual Report Download - page 16

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Design also predicts em erging needs, designs new worlds and lifestyle concepts, and hands over their inventions to the public. This means we should be always one step ahead of the gam e,
so we do not only focus on products and technological opportunities, but also an attem pt at understanding consum er and market tren d s. What we need now is a design capability to visualize
the creativity and the future itself. LG pursues the “W orld-w ide” designs, with rese arch and developm ent laboratories in more than 25 locations around the world. In London, Beijing, Tokyo
and other global major cities, in connection with LG Corporate Design Center in Seoul, researchers, designers, and tren d scouts predict the future by exam ining and identifying consum er
needs, observing the public’s interest in products, and finally developing design concepts and solutions. LG produces refined, contem p orary designs that enhance a hom e’s am bience and
make the sophisticated tastes of its consum ers stand out. The com pany has also gone to great lengths to produce eco-friendly products that address today’s environ m en tal and energy
concerns. We will continue to invest in these and other business solutions and product areas, setting new and unparalleled standards in designs and technologies.
“LG is committed to oering the world’s most advanced, intuitive,
and convenient products with superior designs, delivering value for its users.
We are also dedicated to creating and investing in eco-friendly products
and solutions that address the world’s environmental and energy issues.”
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