Kimberly-Clark 2015 Annual Report Download - page 24

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Consumer Tissue
Year Ended December 31
2015vs.2014
In 2015, net sales of $6.1 billion decreased 8 percent compared to 2014.
Unfavorable currency rates reduced net sales by 9 percent. Sales volumes
increasednetsalesby3percentandnetsellingpricelowerednetsalesby1
percent. Operating profit of $1,073 increased 1 percent compared to prior
year.Thecomparisonbenefitedfromcostsavingsandhighersalesvolumes,
mostlyoffsetbytheimpactofunfavorableforeigncurrencyrates.
NetsalesinNorthAmericaincreased2percent.Salesvolumesincreasedby
6 percent, while net selling prices decreased net sales by 2 percent and
productmixwasunfavorableby1percent.Papertowelvolumesrosedouble-
digitsledbyVivaandbathroomtissuevolumesrosehigh-singledigitsledby
Cottonelle.
Net sales in developing and emerging markets decreased 22 percent.
Unfavorablecurrencyratesreducednetsalesby25percent.Netsellingprice
increasednetsalesby2percentwhilevolumesincreased1percent.
NetsalesindevelopedmarketsoutsideNorthAmericadecreased13percent.
Unfavorablecurrencyeffectsreducednetsalesby11percent.Salesvolumes
decreased1percent,mostlyinWestern/CentralEurope,andnetsellingprice
decreasednetsalesby1percent.
2015
2014
2013
NetSales
$ 6,121
$ 6,645
$ 6,637
OperatingProfit
$ 1,073
$ 1,062
$ 988
PERCENT CHANGE
Net Sales
2015 vs. 2014
2014 vs. 2013
Volume
3
1
Restructuring
—
(1)
NetPrice
(1)
1
Mix/Other(a)
(1)
—
Currency
(9)
(1)
Total
(7.9)
0.1
Operating Profit
Volume
7
1
NetPrice
(5)
10
InputCosts
1
(5)
CostSavings
10
10
CurrencyTranslation
(8)
—
Other
(4)
(9)
Total
1.0
7.5
(a)Mix/Otherincludesrounding
2014vs.2013
In2014,netsalesof$6.6billionwereessentiallyevenwiththeprioryear.Salesvolumesandnetsellingpriceseachincreasednetsalesby1percent.Unfavorable
currencyratesdecreasednetsalesby1percent,andlowersalesinconjunctionwithEuropeanstrategicchangesandpulpandtissuerestructuringactionsreduced
net sales by a combined 1 percent. Operating profit of $1,062 increased 7 percent. The comparison benefited from higher net selling prices and cost savings,
partiallyoffsetbyinputcostinflationandhighermanufacturing-relatedcostsin2014.
NetsalesinNorthAmericaincreased1percent.Salesvolumesincreased2percent,drivenbygrowthinCottonelleandScottbathroomtissueandthelaunchof
VivaVantagepapertowels.Unfavorablecurrencyeffectsandchangesinproductmixreducednetsalesbyacombined1percent.
NetsalesinKCIincreased1percent.Netsellingpricesincreasednetsalesby4percent,andimprovedproductmixandgrowthinsalesvolumesincreasednetsales
byacombined 1percent.Unfavorablecurrency ratesdecreasednet salesby4percent. Theimprovementinnet sellingpriceswasdriven byincreasesinLatin
America.
Netsalesin Europedecreased4 percent,drivenbylower salesinconjunction withEuropeanstrategic changesandpulp andtissuerestructuring actionswhich
reducednetsalesbyacombined6percent.Favorablecurrencyratesincreasednetsalesby3percent.
20 KIMBERLY-CLARKCORPORATION - 2015 Annual Report