Kia 2000 Annual Report Download - page 9

At Kia, we believe that service quality is no less important than
product quality. For this reason, we have always endeavored to
provide the customer with the most convenient services possible.
Innovation in after-sales service has been achieved under the
banner of Kindness, Speed and Accuracy,and Kia last year
introduced a real-name maintenance system at every service
center. The result is vastly improved maintenance accountability
and customer satisfaction indexes.
Also last year, Kia carried out a variety of activities under a
two-part policy calling for expanded service opportunities and
improved service quality. The policy objective is to establish
world-class competitiveness in this crucial area. In February, Kia
was released from court receivership, and maintenance networks
were implemented in March, as Kia launched the New Departure,
Customer Satisfaction Realization Campaign.In August, we
started broadcasting educational programming via satellite in real
time at all Kia maintenance centers to further improve after-sales
services.
Furthermore, Kia conducted special servicing visits to isolated
areas where the availability of maintenance manuals is limited.
These visits helped to give local customers a warmer, friendlier
corporate image.
Kia has expanded the number of nationwide car clinics to 450
to provide even better customer services and support in Korea.
Customer response has been very enthusiastic, as waiting times
have been reduced. Kia has also established an emergency
networkthat can deliver needed parts anywhere in the country
within 24 hours.
Kia will never cease to improve after-sales services for
customers. Overseas, we are constantly building trust with local
customers through quality control centers, 365 day-a-year,
round-the-clock free service consultation and other support
activities.
In 2001, Kia will continue to build the highest quality vehicles
while providing even better services through real-name
maintenance based on Kindness, Speed, Accuracy and Trust.
At Kia, we never stop trying to satisfy the customer.
One of the customer-friendly,
local Kia service centers with state-of-the-art,
computerized facilities.
Satellite-directed mobile service
With Kindness, Speed and Accuracyas a motto, Kia has
instituted a real-name maintenance system
and greatly improved service satisfaction.
◀◀◀ On-site inspection of services by Kias top executives
◀◀ A 365 day-a-year, 24-hour-a-day service center
◀Hands-on training in Latin America under the real-name maintenance system
2000 KIA MO TO RS
AN N UAL REPORT / 15 -16
After-sales service