Kia 2000 Annual Report Download - page 8

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Kia exported a total of 549,437 vehicles, including 447,667 finished
automobiles, last year for a 17% year-on-year increase. This
marked the second straight year that Kia broke its own sales
records. By region, North America and the Asia Pacific region
accounted for 62% of the export increase. In particular, the Rios
successful launch in the US helped elevate the status of Korean
automobiles and surpassed earlier estimates with 203,000 units
shipped.
These export results were achieved by improving local service
and by inviting Kia salespeople from around the world to Korea as
part of our New Millennium Tour.We improved services by
establishing overseas regional offices staffed by sales specialists.
These offices allowed us to get closer to local markets and operate
quality control centers.
For 2001, Kia has set an aggressive export goal of 736,000
vehicles, including 613,000 finished vehicles. This target will help
in offsetting contraction in the domestic market. To realize this
goal, Kia is expanding introduction of the new Spectra, Optima
and Carnival under the catchphrase Action 2001.This plan also
calls for strengthened marketing by region, better export strategies
and tighter export management. Important indicators such as
orders, sales and inventories are now managed under a
three-month lead-time.
Kia recorded solid sales growth of
17%
over last
year with robust operations and sales
increases in North America and the Asia-
Pacific.
◀◀◀
N orth American salespeople who achieved dramatic sales increases visit Kias Korean operations.
◀◀
Chairman Chung Mong-gu receives an award for contributions to the automobile industry in North America.
An overseas sales representative
stresses excellent product quality
as part of an aggressive sales
approach.
Kialocal US after-sales parts center
operates 24 hours a day.
◀
The Kia booth at the Paris Motor Show
2000 KIA MO TO RS
AN N UAL REPORT / 13-14
Overseas business activities