Johnson and Johnson 2009 Annual Report Download - page 17

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

“This all-natural sweetener
can help people reduce their
intake of calories and
carbohydrates and still satisfy
their sweet tooth,” says Marc
Robinson, Company Group
Chairman, OTC/Nutritionals/
Wellness & Prevention.
A ® packet
contains five calories and
provides the sweetness of two
teaspoons of sugar. The
sweetener can be mixed into
beverages and sprinkled on
food. ®
Granulated Blend, which
McNeil Nutritionals, LLC
introduced in September, is
suitable for cooking and
baking; a half-cup provides the
sweetness of one cup of sugar.
The stevia plant, grown
primarily in Paraguay, Brazil,
Japan and China, has been
used by people around the
world for hundreds of years. It
has no eect on blood-sugar
levels. The entire family can
use the ®
brand, including people with
diabetes. The pure cane
sugar in ®
All-Natural Sweetener does
provide a small amount of
calories and carbohydrates
per serving, but up to three
packets qualifies as a free
food in a diet for diabetes.
In, ®
was among the first
products from the
Johnson & Johnson Family
of Companies to earn
the ™
designation. ™
is a Johnson & Johnson
program that encourages
teams to find ways to
develop earth-friendly
products. ®
achieved ™
status because the product
delivers more sweetness
using percent less raw
material than its top
competitor.
Two of nature’s
sweetest plants are
the source of the
ingredients in SUN
CRYSTALS® All-Natural
Sweetener, the newest
low-calorie sweetener
from McNeil
Nutritionals, LLC.
Introduced in the U.S.
in March ,
SUN CRYSTALS® is the
first sweetener made
from the stevia plant,
pure cane sugar and
nothing more.
The ® brand was a
consistent driver of growth
throughoutIn the U.S.,
the brand successfully launched
® 
Anticavity Mouthwash—a
multi-benefit mouthwash that
works in six ways for a cleaner,
healthier mouth. The brand
also continues its expansion
outside the U.S.
Rinsing with ®
brand mouthwashes, plus
ossing and brushing with
® products, provides
the daily essentials for a
healthier mouth.
During , the makers of
LISTERINE® and ®
 introduced a
limited-edition book and
partnered with the National
Children’s Oral Health
Foundation®: America’s
Toothfairy to encourage better
oral health care for children.



tubes by “upcycling” the
material into eco-friendly items.
 
Increasing population growth
and rising consumer income
provide an ideal opportunity
for ®, which has
recently increased its focus on
China and India. First intro-
duced in China in ,
® was
relaunched there in  to
continue an impressive
triple-digit compound annual
growth rate.
® was
launched in India in  and
is supported by an exciting
alternative channel—the
brand’s first agship store.
(See story on page .)
JOHNSON & JOHNSON 2009 ANNUAL REPORT 15