Incredimail 2014 Annual Report Download - page 33

Download and view the complete annual report

Please find page 33 of the 2014 Incredimail annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 166

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166

In addition, we also allow online publishers the ability to set up syndicated searches on their individual websites and to monetize their
users’ other search assets, such as browser default search, new tab search, and error page redirection.
Our toolbar platform, distributed in the past and still generating revenues, although significantly lower revenues than in past years,
allows online publishers to create, implement and distribute web browser toolbars.
Mobile Advertising
Although substantially all our revenues in 2014 were from the desktop, we are channeling most of our future growth efforts towards the
mobile advertising market. Our proprietary mobile marketing platform offers a single dashboard for marketers that makes mobile media buying
more efficient across ad networks, exchanges and direct publishers. Our platform offers self-
serve and fully managed services to mobile
application advertisers. Advertising networks, agencies and mobile application developers looking to promote their applications often struggle
with inefficient and disorganized practices of media buying, campaign measurement and optimization. Our mobile advertising platform
simplifies the complexity of mobile app advertising, enabling companies to rapidly acquire new customers, increase user engagement and
maximize revenue. It streamlines the process of buying ads across multiple channels, with an integrated solution suite that delivers sophisticated
reports for quickly analyzing results, optimizing performance and increasing return on investment.
Our platform was created to resolve these mobile advertising challenges by offering centralized, programmatic media buying across
multiple traffic sources and bringing order to mobile marketing efforts. With our platform, customers can access their performance data and
revenue information in one place, enabling them to make better, quicker, and more intelligent decisions and help mobile application advertisers
improve user acquisition, maximize their return on investment and ultimately meet their business goals. Our platform is a unified technical
solution which allows advertisers to independently execute their mobile advertising buys using one single, automated, easy to use platform. The
platform allows advertisers to control their marketing spends, planning and strategy in-
house and utilize the technical tool to create better
operational marketing efficiencies. The platform provides both mobile marketing distribution technology which is integrated into over 40 ad
networks, exchanges and direct publishers and full reporting analytics to present data on results from their budget spend and post campaign
metrics. Following our recent acquisition of Make Me Reach, this distribution includes Facebook and Twitter platforms as well. The solution is
designed for advertisers who need to scale their marketing spends via a robust and all-in-one solution at a more efficient cost.
We offer customers the ability to use our platform on a self-serve or fully-managed basis. The fully-
managed services provide the same
scope of service and benefits as our self-
serve services but with the added support and guidance of our experienced account managers. Our
managed services include campaign planning, strategy and advisory. Customers also receive ongoing analysis and optimization of their
campaigns for increased return on investment and scaling of advertiser Key Performance Indicators goals.
Consumer Applications
Our legacy applications are designed to enhance our users’
online experience in a variety of ways. IncrediMail is a unified messaging
application that enables consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-
use interface and
extensive personalization features, and is available in over 100 countries in eight languages. Smilebox is a leading photo sharing and social
expression product and service that quickly turns life's moments into digital keepsakes for sharing and connecting with friends and family in a
fun and personal way.
For a breakdown of total revenues of our legacy business by category of activity, see Item 5.A "Operating Results — Revenues."
Markets
With the acquisition of ClientConnect we shifted our focus to targeting software developers and digital businesses, providing effective
distribution, monetization, and optimization solutions. These developers and digital businesses, in turn, target consumers.
28