Incredimail 2014 Annual Report Download - page 137

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Subject to the terms and conditions of this Agreement, the Parties grant to each other the licenses set forth below. All rights not
expressly granted are reserved to the licensor.
3.1 Grant of Licenses to Company .
3.1.1 Bing Search Service . Microsoft grants to Company and its Affiliates a limited, nonexclusive, non-
transferable (except
as provided herein), non-sublicensable, royalty-
free license during the Term and Tail Period in the Territory to: (a) reproduce, distribute and
implement Tracking Codes for the purposes set out in this Agreement; and (b) enable Redirects from Search Access Points within the Company
Network, pursuant to the terms of this Agreement.
3.1.2. Microsoft Brand Features . Microsoft grants Company and its Affiliates a limited, non-
exclusive, nontransferable
(except as provided herein), non-sublicensable, royalty-
free license during the Term and Tail Period in the Territory to use, reproduce, distribute
and display the Microsoft Brand Features solely in connection with the distribution of the Products contemplated and authorized by Microsoft
under this Agreement and promotion of the Bing Search Service and Redirect functionality on all Products. Company’
s uses of the Microsoft
Brand Features must comply with Microsoft’s Trademark Usage Guidelines set forth in Exhibit 1
, and Company will not use any Microsoft
Brand Feature in a way that is misleading or deceptive. The form of all usage of Microsoft Brand Features by or under the authority of
Company will be subject to Microsoft’
s prior approval. Company will not take any action which may suggest or imply that Microsoft has
endorsed Company or any product or service thereof, or that there is any connection or relationship between Microsoft and Company, other than
as set forth herein. All uses of Microsoft Brand Features, and all goodwill associated therewith, inure solely to the benefit of
Microsoft. Notwithstanding anything else to the contrary in this Agreement, [***]. For avoidance of doubt, the foregoing includes the right for
Company Partners to reproduce, distribute and display the Microsoft Brand Features in connection with their distribution of the Products and
enablement of the Bing Search Service as contemplated in this Agreement.
3.2 Grant of License to Microsoft. Company grants to Microsoft a limited, non-exclusive, nontransferable, royalty-
free license
to use, reproduce, distribute and display the Company Brand Features solely in connection with the marketing and promotion of the Bing Search
Service, as contemplated in this Agreement. In its use of any Company Brand Feature, Microsoft agrees to adhere to Company’
s brand
treatment guidelines for use of Company’
s Brand Features, as such guidelines may be provided by Company to Microsoft from time to
time. Microsoft will not take any action which may suggest or imply that Company has endorsed Microsoft or any product or service thereof, or
that there is any connection or relationship between Microsoft and Company, other than as set forth herein. All uses of Company Brand
Features, and all goodwill associated therewith, inure solely to the benefit of Company.
SECTION 3:
LICENSE GRANTS.
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