Incredimail 2014 Annual Report Download - page 135

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“ Mobile Device” means: (a) a mobile telephony device used for any computing, communications or other services; and (b) any other
device that Microsoft and Company either agree in writing are Mobile Devices or that both treat as mobile for purposes of rendering the user
experience.
“NDA” means the Non-
Disclosure Agreement, dated July 25, 2011, as amended by that certain February 10, 2012 amendment, between
Microsoft Corporation, a Washington corporation, and Company.
“OEM”
means any company that manufactures products or components that are purchased by another company and retailed under the
purchasing company’s brand name.
“Original Agreements”
means the agreements between: (a) Microsoft and Company dated December 28, 2012; and (b) Microsoft and
Conduit Ltd. dated November 19, 2010 as amended and assigned to ClientConnect Ltd. and that expires prior to the Effective Date.
“Paid Listings” means a listing provided by Microsoft’
s Bing ads platform in response to a User query or other active user input in a
Search Access Point and related keyword suggestions in connection with Included Searches, that include hypertext links to the web pages which
may result in payment to Microsoft for displaying the listing, regardless of the basis on which Microsoft is paid.
“Personal Computer”
means a general purpose computer, such as a desktop, notebook, laptop, tablet or netbook that: (a) is not a
Mobile Device; and (b) is primarily designed to be used by a single individual or small group of individuals at one time and to perform a
multiplicity of general purpose computing functions at the direction of the user through applications. Examples include devices such as
Microsoft Surface Pro, Dell Inspiron, the Lenovo Thinkpad, and the Apple iPad.
“ Platform ” means a Personal Computer or Mobile Device.
“ Products ”
means the Default Search Homepages, Default Browser Search, Company Toolbars, Search from New Tabs, other
applications or search access points permitted pursuant to Section 4.2.1 . below, and the applications, products and services listed in Exhibit 5
,
as such Exhibit may be updated from time to time in accordance with this Agreement.
[***]
“Redirect” means redirection of a User to the Bing Search Service, in accordance with this Agreement, upon a User’
s initiation of an
Included Search.
“RPM”
means the Gross Revenue per thousand mSRPVs from Personal Computers in [***] displayed in connection with this
Agreement.
“Search Access Points”
means all areas including search boxes included within or enabled by any of the Products, where a User can
initiate an internet search or otherwise access search functionality in response to (i) a User’s manually-
inputted search criteria from a search box
by typing in text; or (ii) a User’
s intent to submit search criteria including: (a) the transcript of a voice recording; (b) clicking on a related
keyword suggestion; and (c) a User’
s motion that executes intent to click on a related keyword suggestion or submit search criteria from a search
box.
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5
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