HR Block 2007 Annual Report Download - page 18

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16The control segment represents an estimated
30 million U.S. filers who generally do their own
income tax returns. Most do-it-yourselfers prepare
their returns using digital tax software or an online
digital solution, while some still prefer to use paper
and pencil.
We are aggressively competing for digital share
with TaxCut online programs and software products,
positioned as superior to the competition and yet
lower priced. Many new tax filers each year are
control-segment do-it-yourselfers who look for
convenient access, broad capabilities and ease of use,
all at low cost. We want to win their digital business
at the outset, keep it as their returns grow more
complex and retain them within the H&R Block
brand if they switch from doing it themselves to the
expertise of a tax professional.
None of our competitors has H&R Block’s extensive
national network of tax professionals or can match
our ability to migrate do-it-yourselfers to assisted
CONTROL ::
:: Though Tyler Tatro was volunteering in Costa Rica
at income tax time last year, he remained in control of
preparing and filing his return by using H&R Block’s
TaxCut Online program.
CONTROL
TYLER TATRO
DENVER, COLORADO