HR Block 2007 Annual Report Download - page 16

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14
Irene Garrido
TAX PROFESSIONAL
H&R BLOCK
MIAMI, FLORIDA
H&R Block serves more clients in this segment than
any other –early filers are about 45 percent of our
U.S. retail office total. Branded and independent
retail firms dominate the segment, some dedicated
almost exclusively to serving early filers. It’s the most
competitive client segment, and we estimate that
H&R Block has a share of about 30 percent of a total
25 million U.S. early filers.
Product and convenience are critical. Early filers
prepare their returns generally by mid-February to
receive their refunds as soon as possible. They
demand convenient access to products that will speed
funds to them –whether through IRS direct deposit
to their bank accounts or often via a third-party
bank’s refund loan product.
The segment is well-served by tax preparation firms,
most constantly seeking innovative products to set
themselves apart in the marketplace. H&R Block
has been at the forefront to lead industry reform as
an advocate for tax clients. We are committed to
EARLYFILERS ::
EARLYFILERS
VICTOR SANCHEZ
MIAMI, FLORIDA
:: To avoid check-cashing costs and quickly receive
funds for his tax overpayment, Victor Sanchez
chose the new H&R Block Emerald Prepaid
MasterCard®option offered by Irene Garrido.