Garmin 2007 Annual Report Download - page 41

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15
implementation of the ground-based portion of the ADS-B network taking place along
the East Coast and other selected areas of the U.S.A. Additional installations of the
ADS-B ground stations are planned. The ground stations can track aircraft movement
and eventually are expected be used to broadcast traffic and weather services. Pilots
equipped with the GDL 90 and operating within the ground station coverage area will
receive aircraft traffic and real-time weather information free of charge.
GDL 69 and 69A The GDL 69 offers the ability to provide real-time weather information to the aircraft
which can be displayed on one of several panel-mounted devices, such as the GNS 430,
GNS 530, MX20, and G1000 systems. The GDL 69 and GDL 69A receive real-time
weather information broadcast by the XM WX Satellite radio system. In addition, the
GDL 69A expands the utility of the system by providing CD quality audio provided by
XM Satellite Radio (separate subscriptions for weather data and audio required).
GMX 200™ A large (6.5 inch) sunlight-readable, high-resolution, multi-function display.
SL 30 and SL 40 The SL30 is a compact VHF navigation and communications unit that combines a 760-
channel VHF communications radio with 200-channel glideslope and localizer receivers.
The SL40 is a 760-channel VHF communications radio only. Both the SL30 and SL40
feature 10 watt communications transmitters.
GWX™ 68 The GWX 68 is an all-in-one antenna/receiver/transmitter that brings real-time weather to
Garmin’s newest multi-function displays.
Sales and Marketing
Garmin’s consumer products are sold through a worldwide network of approximately 3,000 independent
dealers and distributors in approximately 100 countries who meet our sales and customer service qualifications. No
single customer represented 10% or more of Garmin’s consolidated revenues in the fiscal year ended December 29,
2007. Marketing support is provided geographically from Garmin’s offices in Olathe, Kansas (North, South and
Central America), Southampton, U.K. (Europe, Middle East and Africa) and Shijr, Taiwan (Asia, Australia and
New Zealand). Garmin’s distribution strategy is intended to increase Garmin’s global penetration and presence
while maintaining high quality standards to ensure end-user satisfaction.
Garmin’s U.S. consumer product marketing is handled through its dealers and distributors who are serviced
by a staff of regional sales managers and in-house sales associates. Some of Garmin’s larger consumer products
dealers and distributors include:
• Best Buy—one of the largest U.S. electronics retailers;
• BDI/Laguna—a large distributor who sells to such dealers as Amazon.com;
• Cabela’s—a major hunting and fishing catalog retailer for the outdoor marine market with “super store”
and “destination store” locations;
• Circuit City—a leading U.S. electronics retailer;
• Petra—a large distributor who sells to such dealers as Costco;
• REI (Recreational Equipment Inc.)—a specialty outdoor gear consumer cooperative;
• Wal-Mart—the world’s largest mass retailer;